Positioning

Emotion by design

greg hoffman

Marketing Strategy and Competitive Positioning

Graham Hooley

Marketing made simple

Donald Miller

Foundations of Marketing

John Fahy and David Jobber

Edge

Ben Lyttleton

Markedsføringsled

Fred Selnes

Markeds Kommunikasjon

Lars E. Olsen

Integrated marketing communications

Chitty

E-Marketing

Judy Strauss

The Monocle guide to good business

Monocle

Global marketing

Svend Hollensen

The new rules of marketing & PR

David Meerman

Marketing Strategy & Competitive Positioning

Graham Hooley

Principles of marketing

Philip Kotler

Marketing planning

Stephan sorger

Marketing Management

Kotler Keller

The new rules of marketing and PR

David Meerman

Record label marketing

Tom Hutchison

Markedsføringsledelse

Philip Kotler

The Fall of PR & the Rise of Advertising

Stefan Engeseth

Strategic Brand Management

Kevin J. Delaney

Leadership Brands

Dave Ulrich og Norm Smallwood

Managing for Stakeholders

R. Edward

Strategic advertising management

Larry Percy

Brand Sense

Martin Lindstrom

The fall of advertising and the rise of PR

Al Ries

Retail Marketing

Peter McGoldrick

Positioning: The battle for your mind

Al Ries,

Positioning the battle for your mind

International Congress of Actuaries

The attention economy : understanding the new currency of business

Thomas H. Davenport

The 22 Immutable Laws of Branding

Al Ries

Business marketing strategy : cases, concepts, and applications

V. Kasturi Rangan

Om reklame

David Ogilvy

Podcasting Marketing Strategy

Daniel Rowles

Digital Marketing

Alan Charlesworth

This Is Marketing

Seth Godin

The Social Life of Information

John Seely Brown