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Marketing Management A Customer-Centric Approach

Pocket • 2024 • Engelsk • 1. utgave

Marketing Management A Customer-Centric Approach

Av Fred Selnes, Even Johan Lanseng

2 vurderinger • 5.0 av 5

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Om boken

This textbook introduces students to the field of marketing management by emphasizing a customer-centric approach, which involves defining the purpose of marketing as the recruitment, defence, leverage, and development of customer/brand relationships. Because customers vary in their needs for products and services and their relationships with brands, you′ll discover how segmentation and differentiation play a crucial role in marketing management.After delving into market dynamics, customer behav...Vis mer

Forretningsstrategi
Innovasjon i næringslivet
Entreprenørskap

Om boken

ISBN

9781529624243

Forlag

SAGE Publications, Limited

Publiseringsår

2024

Språk

Engelsk

Utgave

1

Originaltittel

Marketing Management A Customer-Centric Approach

Format

Pocket

Frakt og retur

Frakt

Brukte bøker sendes av selgeren. Forventet leveringstid etter pakken er sendt er 2-4 dager.

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Omtaler · 0

2 vurderinger • 5.0 av 5

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