Essentials of Marketing

Pocket • 2012 • Engelsk

Essentials of Marketing

Av Frances Brassington

0 vurderinger • 0.0 av 5

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Om boken

Like Brassington's Principles of Marketing, this 'essentials' text brings together theory and practice. It covers a wide range of applications, industries and markets, exploring the way marketers must respond to those situations that demand an innovative response. Written in a lively style with great design, Essentials of Marketing is a concise, no-nonsense book, designed to contain all the essential information that students need to understand when taking a short introductory course in Marketin...Vis mer

Om boken

ISBN

9780273727644

Forlag

Pearson Education Limited

Publiseringsår

2012

Språk

Engelsk

Originaltittel

Essentials of Marketing

Format

Pocket

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