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Marketing Communications

Pocket • 2016 • 1. utgave

Marketing Communications

Av Chris Fill, Sarah Turnbull

0 vurderinger • 0.0 av 5

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Om boken

This seventh edition of Marketing Communications provides both a rich source of theory and an invaluable insight into how brands create communications and engage audiences in brand conversations. With contributions from brand owners and their advertising agencies from around the world, the book provides a unique blend of the theory and practice of brand communications. Sarah Turnbull joins Chris Fill as co-author on the seventh edition and together their passion for marketing communications come...Vis mer

Salgs- og markedsføringsledelse

Salg og markedsføring

Digital markedsføring

Om boken

ISBN

9781292092614

Forlag

Pearson Education Limited

Publiseringsår

2016

Språk

Utgave

1

Originaltittel

Marketing Communications

Format

Pocket

Frakt og retur

Frakt

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Marketing Communications

Pocket · 2009

Omtaler · 0

0 vurderinger • 0.0 av 5

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