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The Second Edition of this best selling textbook continues to offer a simple, systematic, step-by-step guide to doing applied psychology. Using the authors' own PATH model, the text presents a new methodology for applying primarily social psychological theory to a wide range of social problems. With real-world case studies, end-of-chapter exercises and interviews with leading social psychologists, Applying Social Psychology guides students to define a problem, conduct a theory-based analysis, de...Vis mer