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The fall of advertising and the rise of PR

Innbundet • 2002 • Engelsk • 1. utgave

The fall of advertising and the rise of PR

Av Al Ries, Laura Ries

0 vurderinger • 0.0 av 5

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Om boken

Today's major brands are born with publicity, not advertising. A closer look at the history of the modern brands shows this to be true. In fact, an astonishing number of brands, including Palm, Starbucks, the Body Shop, Wal-Mart, Red Bull, and Zara have been built with virtually no advertising. Using in-depth case histories of successful advertising campaigns, this book provides valuable ideas for marketers-all while demonstrating; why advertising lacks credibility; the big-bang approach advocat...Vis mer

Salg og markedsføring

Om boken

ISBN

9780060081980

Forlag

HarperBusiness

Publiseringsår

2002

Språk

Engelsk

Utgave

1

Originaltittel

The fall of advertising and the rise of PR

Format

Innbundet

Frakt og retur

Frakt

Brukte bøker sendes av selgeren. Forventet leveringstid etter pakken er sendt er 2-4 dager.

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Omtaler · 0

0 vurderinger • 0.0 av 5

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