Innbundet • 2002 • Engelsk • 1. utgave
The fall of advertising and the rise of PR
Av Al Ries, Laura Ries
0 vurderinger • 0.0 av 5
Om boken
Today's major brands are born with publicity, not advertising. A closer look at the history of the modern brands shows this to be true. In fact, an astonishing number of brands, including Palm, Starbucks, the Body Shop, Wal-Mart, Red Bull, and Zara have been built with virtually no advertising. Using in-depth case histories of successful advertising campaigns, this book provides valuable ideas for marketers-all while demonstrating; why advertising lacks credibility; the big-bang approach advocat...Vis mer
Om boken
ISBN
9780060081980
Forlag
HarperBusiness
Publiseringsår
2002
Språk
Engelsk
Utgave
1
Originaltittel
The fall of advertising and the rise of PR
Format
Innbundet
Frakt og retur
Frakt
Brukte bøker sendes av selgeren. Forventet leveringstid etter pakken er sendt er 2-4 dager.
Returer
Kontakt selgeren etter levering.
Omtaler · 0
0 vurderinger • 0.0 av 5
