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The Fall of PR & the Rise of Advertising

Pocket • 2009 • Engelsk

The Fall of PR & the Rise of Advertising

Av Stefan Engeseth

0 vurderinger • 0.0 av 5

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Om boken

Move business forward and drag Top Management along with you! Al Ries' best selling book, The Fall of Advertising and the Rise of PR, shook the advertising industry to the bone. The advertising world was outraged. When Ries argued that advertising just wasn't working any more, he had struck a nerve. Advertising was simply not changing with the times. Half a decade later, things have come full circle. PR is now finding its credibility in the intensive care unit. Stefan Engeseth gives the PR busin...Vis mer

Om boken

ISBN

9789163307775

Forlag

Engeseth Publishing

Publiseringsår

2009

Språk

Engelsk

Originaltittel

The Fall of PR & the Rise of Advertising

Format

Pocket

Frakt og retur

Frakt

Brukte bøker sendes av selgeren. Forventet leveringstid etter pakken er sendt er 2-4 dager.

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Omtaler · 0

0 vurderinger • 0.0 av 5

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