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Buzzmarketing Get People to Talk about Your Stuff

Innbundet • 2005 • Engelsk • 1. utgave

Buzzmarketing Get People to Talk about Your Stuff

Av Mark Hughes

1 vurderinger • 5.0 av 5

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Om boken

Mark Hughes' secret of his success lies in the fact that he made his company a magnet for media attention and word-of-mouth publicity by any means necessary. Most notoriously, he persuaded the town of Halfway, Oregon, to rename itself Half.com (his company name). This stunt was called, by Time magazine, one of the greatest publicity coups' in history. In this groundbreaking book, Hughes offers practical advice on the art of 'buzz marketing'. He draws on real life examples and explores the six se...Vis mer

Etikk og sosialt ansvar i næringslivet
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Salg og markedsføring

Om boken

ISBN

9781591840923

Forlag

Penguin

Publiseringsår

2005

Språk

Engelsk

Utgave

1

Originaltittel

Buzzmarketing Get People to Talk about Your Stuff

Format

Innbundet

Frakt og retur

Frakt

Brukte bøker sendes av selgeren. Forventet leveringstid etter pakken er sendt er 2-4 dager.

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Omtaler · 0

1 vurderinger • 5.0 av 5

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