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Branding Inside Out Internal Branding in Theory and Practice

Pocket • 2017 • 1. utgave

Branding Inside Out Internal Branding in Theory and Practice

Av Nicholas Ind

3 vurderinger • 4.7 av 5

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Om boken

Internal branding is the cultural shift that occurs within an organization when employees become more customer-focused. By getting employees to truly commit to a brand's ideology internally, companies will find that their brand messages are conveyed externally much more effectively. Branding Inside Out is a multi-contributor text containing chapters from an array of senior professionals and academics, edited by the renowned branding expert and prolific author Nicholas Ind. Branding Inside Out c...Vis mer

Personal- og HR-ledelse

Om boken

ISBN

9780749478902

Forlag

Kogan Page

Publiseringsår

2017

Språk

Utgave

1

Originaltittel

Branding Inside Out Internal Branding in Theory and Practice

Format

Pocket

Frakt og retur

Frakt

Brukte bøker sendes av selgeren. Forventet leveringstid etter pakken er sendt er 2-4 dager.

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Omtaler · 0

3 vurderinger • 4.7 av 5

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