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Sales Management Analysis and Decision Making

Paperback • 2024 • English • 11. edition

Sales Management Analysis and Decision Making

By Thomas N. Ingram, Raymond W. LaForge, Ramon A. Avila, Charles H Schwepker Jr, Michael R. Williams

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About the book

This 11th edition of Sales Management continues the tradition of blending the most recent sales management research with the real-life "best practices" of leading sales organizations and sales professionals.Reflecting today's emphasis on analytics and customer experience (CX), this edition focuses on the importance of employing different data-based selling strategies for different customer groups, as well as integrating corporate, business, marketing, and sales-level strategies and plans. Sales ...Show more

Business studies: general
Business strategy
Business ethics and social responsibility

Book details

ISBN

9781032426358

Publisher

Routledge

Published year

2024

Language

English

Edition

11

Original title

Sales Management Analysis and Decision Making

Format

Paperback

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