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Consumer Behaviour

Paperback • 2018 • 1. edition

Consumer Behaviour

By University of Birmingham) Szmigin Isabelle (Professor of Marketing, Lancaster University) Piacentini Maria (Professor of Consumer Research

1 Ratings • 5.0 of 5

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About the book

Practical, global and rooted in research: this is the most holistic consideration of consumer behaviour available, demonstrating how seminal theories and cutting-edge research impact on marketing practice.

Book details

ISBN

9780198786238

Publisher

Oxford University Press

Published year

2018

Language

Edition

1

Original title

Consumer Behaviour

Format

Paperback

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Reviews · 0

1 Ratings • 5.0 of 5

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