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English

Permission Marketing : Turning Strangers Into Friends And Friends Into Customers

Hardcover • 1999

Permission Marketing : Turning Strangers Into Friends And Friends Into Customers

By Seth Godin

0 Ratings • 0.0 of 5

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About the book

Whether it is the TV commercial that breaks into our favourite programme or the telemarketing phone call that disrupts a family meal, traditional advertising is based on the hope of snaring our attention away from whatever we are doing. Seth Godin calls this Interruption Marketing, and, as companies are discovering, it no longer works. Instead of annoying potential customers by interrupting their most coveted commodity, time, Permission Marketing offers consumers incentives to voluntarily accept...Show more

Book details

ISBN

9780684856360

Published year

1999

Language

Original title

Permission Marketing : Turning Strangers Into Friends And Friends Into Customers

Format

Hardcover

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