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English

Service-Dominant Logic

Hardcover • 2014 • 1. edition

Service-Dominant Logic

By Robert F. Lusch, Stephen L. Vargo

0 Ratings • 0.0 of 5

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About the book

In 2004, Robert F. Lusch and Stephen L. Vargo published their groundbreaking article on the evolution of marketing theory and practice toward 'service-dominant (S-D) logic', describing the shift from a product-centred view of markets to a service-led model. Now, in this keenly anticipated book, the authors present a thorough primer on the principles and applications of S-D logic. They describe a clear alternative to the dominant worldview of the heavily planned, production-oriented, profit-maxim...Show more

Book details

ISBN

9780521195676

Publisher

Cambridge University Press

Published year

2014

Language

Edition

1

Original title

Service-Dominant Logic

Format

Hardcover

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