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Kotler on marketing

Hardcover • 1999 • English • 1. edition

Kotler on marketing: how to create, win, and dominate markets

By Philip Kotler

0 Ratings • 0.0 of 5

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About the book

Boka gir en grunnleggende forståelse av moderne markedsføring og gir innsikt i de nye utfordringene som dukker opp i kjølvannet av hyperkonkurranse, globalisering og internett. Den tar for seg databasemarkedsføring, relasjonsmarkedsføring, high-techmarkedsføring, global markedsføring og markedsføring over internett. Har register over selskaper og merkenavn og emneregister.

Sales and marketing

Book details

ISBN

9780684860381

Publisher

Free Press

Published year

1999

Language

English

Edition

1

Original title

Kotler on marketing

Format

Hardcover

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Other versions

Kotler om markedsføring

Hardcover · 2000

Kotler on marketing

Paperback · 2001

Reviews · 0

0 Ratings • 0.0 of 5

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