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Marketing: A Guide to the Fundamentals

Paperback • 2009 • English

Marketing: A Guide to the Fundamentals

By Patrick Forsyth

0 Ratings • 0.0 of 5

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About the book

Even though organisations have become increasingly marketing-focussed in their approach and it is clear that marketing is more than just the marketing department marketing is one of the most misunderstood areas of business. Philip Kotler, an American marketing guru, defines it as the business function that identifies current unfulfilled needs and wants, defines and measures their magnitude, determines which target markets the organisation can best serve and decides on appropriate products, servi...Show more

Advertising
Online marketing / Social media marketing
Direct marketing / telemarketing

Book details

ISBN

9781846681936

Published year

2009

Language

English

Original title

Marketing: A Guide to the Fundamentals

Format

Paperback

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