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Advanced Customer Analytics

Paperback • 2016 • English

Advanced Customer Analytics

By Mike Grigsby

0 Ratings • 0.0 of 5

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About the book

Advanced Customer Analytics provides a clear guide to the specific analytical challenges faced by the retail sector. The book covers the nature and scale of data obtained in transactions, relative proximity to the consumer and the need to monitor customer behaviour across multiple channels. The book advocates a category management approach, taking into account the need to understand the consumer mindset through elasticity modelling and discount strategies, as well as targeted marketing and loyal...Show more

Market research

Book details

ISBN

9780749477158

Publisher

Kogan Page Ltd

Published year

2016

Language

English

Original title

Advanced Customer Analytics

Format

Paperback

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0 Ratings • 0.0 of 5

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