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Business Analytics Combining Data, Analysis and Judgement to Inform Decisions

Paperback • 2023 • English • 1. edition

Business Analytics Combining Data, Analysis and Judgement to Inform Decisions

By Mary Ellen Gordon

5 Ratings • 5.0 of 5

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About the book

This new textbook focuses on how data and analytics can be used to help inform organisational decision-making across the business by complementing human judgement. Taking a highly practical approach, it covers major use cases for analytics across different business areas, including marketing analytics, HR analytics, operational analytics and financial analytics. This concise and readable book grounds discussion in the fundamentals of data, analytics and data visualisation, and in an understan...Show more

Book details

ISBN

9781529796117

Publisher

Sage

Published year

2023

Language

English

Edition

1

Original title

Business Analytics Combining Data, Analysis and Judgement to Inform Decisions

Format

Paperback

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Reviews · 0

5 Ratings • 5.0 of 5

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