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© 2026 Bookis AS

English

Zag

Paperback • 2006 • English

Zag

By Marty Neumeier

0 Ratings • 0.0 of 5

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About the book

"When everybody zigs, zag," says Marty Neumeier in this fresh view of brand strategy. ZAG follows the ultra-clear "whiteboard overview" style of the author's first book, THE BRAND GAP, but drills deeper into the question of how brands can harness the power of differentiation. The author argues that in an extremely cluttered marketplace, traditional differentiation is no longer enough-today companies need "radical differentiation" to create lasting value for their shareholders and customers. In a...Show more

Book details

ISBN

9780321426772

Publisher

Peachpit Press Publications

Published year

2006

Language

English

Original title

Zag

Format

Paperback

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