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Innovation Management and New Product Development

Paperback • 2011 • English • 5. edition

Innovation Management and New Product Development

By Paul Trott

1 Ratings • 5.0 of 5

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About the book

This book is suitable for undergraduates and postgraduates on a wide range of courses from marketing, strategic management, business studies and engineering. The subject of innovation management is often treated as a series of separate specialism’s, rather than an integrated task. The main aim of this book, however, is to bring together the areas of innovation management and new product development and to keep a strong emphasis on innovation as a management process. Written in an accessible styl...Show more

Business innovation
Entrepreneurship / Start-ups

Book details

ISBN

9780273736561

Publisher

Financial Times Prentice Hall

Published year

2011

Language

English

Edition

5

Original title

Innovation Management and New Product Development

Format

Paperback

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Other versions

Innovation Management and New Product Development

Innovation Management and New Product Development

Paperback · 2021

Reviews · 0

1 Ratings • 5.0 of 5

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