Sports Marketing

Paperback • 2018 • 1. edition

Sports Marketing

By Michael Fetchko, Donald P. Roy, Kenneth E. Clow

0 Ratings • 0.0 of 5

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About the book

Highly practical and engaging, Sports Marketing equips students with the skills, techniques and tools they need to be successful marketers in any sporting environment. The book combines scholarly theory with the perspectives of those who have been involved actively in the sports business. A wide range of examples from all levels of sports from around the world, as well as insider expert insights help tie what they learn strongly to practice, and assures them that the theory is relevant. New mate...Show more

Sales and marketing

Book details

ISBN

9781138300910

Publisher

Taylor & Francis Ltd

Published year

2018

Language

Edition

1

Original title

Sports Marketing

Format

Paperback

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0 Ratings • 0.0 of 5

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