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English

International Marketing

Paperback • 2016 • 1. edition

International Marketing

By Philip R. Cateora, John Graham, Mary C. Gilly

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About the book

Pioneers in the field, Cateora, Gilly, and Graham continue to set the standard in this 17th edition of International Marketing with their well-rounded perspective of international markets that encompass history, geography, language, and religion as well as economics, which helps students see the cultural and environmental uniqueness of any nation or region. In addition to coverage of technology's impact on the international market arena, the 17th edition of International Marketing features new t...Show more

Book details

ISBN

9781259253065

Publisher

McGraw-Hill Education

Published year

2016

Language

Edition

1

Original title

International Marketing

Format

Paperback

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Other versions

International Marketing

Hardcover · 2015

Reviews · 0

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