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© 2026 Bookis AS

English

A Very Short, Fairly Interesting and Reasonably Cheap Book about Studying Marketing

Hardcover • 2006 • English

A Very Short, Fairly Interesting and Reasonably Cheap Book about Studying Marketing

By Jim Blythe

0 Ratings • 0.0 of 5

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About the book

Conceived by Chris Grey as an antidote to conventional textbooks, each book in the `Very Short, Fairly Interesting and Reasonably Cheap' series takes a core area of the curriculum and turns it on its head by providing a critical and sophisticated overview of the key issues and debates in an informal, conversational and often humorous way.Studying Marketing is packed full of lively debate and funny anecdotes covering topics marketing students are familiar with, such as key thinkers and concepts, ...Show more

Book details

ISBN

9781412930871

Publisher

SAGE Publications Inc

Published year

2006

Language

English

Original title

A Very Short, Fairly Interesting and Reasonably Cheap Book about Studying Marketing

Format

Hardcover

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