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About the book
There are few one-size-fits-all solutions in sales. Context matters. Complex sales are different from one-call closes. B2B is different than B2C. Prospects, territories, products, industries, companies, and sales processes are all different. There is little black and white in the sales profession. Except for objections. There is democracy in objections. Every salesperson must endure many NOs in order to get to YES. Objections don't care or consider: Who you areWhat you sellHow you sellIf you are...Show more
Book details
ISBN
9781119477389
Publisher
John Wiley & Sons Inc
Published year
2018
Language
Edition
1
Original title
Objections
Format
Hardcover
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