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Myths of Marketing

Paperback • 2020 • 1. edition

Myths of Marketing

By Grant Leboff

0 Ratings • 0.0 of 5

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About the book

It's common knowledge that marketing is nothing but advertising, and if your business comes through word of mouth then you don't need marketing anyway. Besides, everyone knows that social media is the best form of free marketing there is... don't they? The world of marketing is abound with a staggering number of misconceptions, fallacies and falsehoods. In Myths of Marketing, recognized industry expert Grant Leboff takes readers on a fascinating and entertaining journey through some of the most ...Show more

Business innovation

Book details

ISBN

9780749483913

Publisher

Kogan Page Ltd

Published year

2020

Language

Edition

1

Original title

Myths of Marketing

Format

Paperback

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