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About the book
The fast-track MBA in salesImagine having instant access to the world's smartest thinking on sales - and being shown exactly what to do to guarantee that you get your own selling right, every time. Sales Genius makes it easy to apply what researchers know about brilliant selling to the real world. 40 chapters based on hundreds of cutting-edge business and psychology research projects reveal what works and what doesn't work in sales. Each of the 40 chapters is a mini-masterclass in selling, expla...Show more
Book details
ISBN
9781473605367
Publisher
John Murray Press
Published year
2015
Language
Edition
1
Original title
Sales Genius
Format
Paperback
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