Persuasion

Paperback • 2017 • 1. edition

Persuasion

By USA) Gass Robert H (California State University Fullerton, USA) Seiter John S (Utah State University

1 Ratings • 5.0 of 5

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About the book

Persuasion: Social Influence and Compliance Gaining first helps students understand established theories and models of persuasion. It then encourages them to develop and apply general conclusions about persuasion in real-world settings. The 5th edition explores how social media continues to be a form of influence, but it also looks at grassroots movements, such as the Tea Party and Occupy Wall Street, and traditional forms of persuasion, such as advertising, marketing, and political campaigning.

Communication studies

Book details

ISBN

9781138090873

Publisher

Taylor & Francis Ltd

Published year

2017

Language

Edition

1

Original title

Persuasion

Format

Paperback

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Other versions

Persuasion

Paperback · 2019

Reviews · 0

1 Ratings • 5.0 of 5

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