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Emotional Appeals in Advertising Banking Services

Paperback • 2018 • 1. edition

Emotional Appeals in Advertising Banking Services

By Emmanuel Mogaji

0 Ratings • 0.0 of 5

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About the book

Advertisements are considered as stimuli which consumers will respond to. Banks can develop emotionally appealing advertisements, but they are not guaranteed a positive emotional reaction. The unprecedented turbulence and uncertainty experienced in the banking industry has increased the need to appear more appealing to consumers.Taking into consideration the global financial crisis, the current challenges of competition and open banking, and the looming threat of Brexit, this book explores how U...Show more

Banking

Book details

ISBN

9781787563025

Publisher

Emerald Publishing Limited

Published year

2018

Language

Edition

1

Original title

Emotional Appeals in Advertising Banking Services

Format

Paperback

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