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Paperback • 2017
4 Ratings • 4.0 of 5
About the book
Traditionally economists have based their economic predictions on the assumption that humans are super-rational creatures, using the information we are given efficiently and generally making selfish decisions that work well for us as individuals. Economists also assume that we're doing the very best we can possibly do - not only for today, but over our whole lifetimes too. But increasingly the study of behavioural economics is revealing that our lives are not thatsimple. Instead, our decisions a...Show more
Book details
ISBN
9780198754992
Publisher
Oxford University Press
Published year
2017
Language
Original title
Behavioural Economics: A Very Short Introduction
Format
Paperback
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Reviews · 0
4 Ratings • 4.0 of 5