Paperback • 2017

Behavioural Economics: A Very Short Introduction

Name: Behavioural Economics: A Very Short Introduction
SKU: 9780198754992
Price: 69.0 NOK
Availability: InStock
Rating: 4 (4 reviews)
ISBN: 9780198754992

By Michelle Baddeley

4 Ratings • 4.0 of 5

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About the book

Traditionally economists have based their economic predictions on the assumption that humans are super-rational creatures, using the information we are given efficiently and generally making selfish decisions that work well for us as individuals. Economists also assume that we're doing the very best we can possibly do - not only for today, but over our whole lifetimes too. But increasingly the study of behavioural economics is revealing that our lives are not thatsimple. Instead, our decisions a...Show more

Behaviourism, Behavioural theory

Book details

ISBN

9780198754992

Publisher

Oxford University Press

Published year

2017

Language

Original title

Behavioural Economics: A Very Short Introduction

Format

Paperback

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Reviews · 0

4 Ratings • 4.0 of 5

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