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Paperback • 2014 • Norwegian Bokmål
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About the book
Taking core direct response marketing techniques and moving beyond the simple use of data and analytics, this book explores how todays marketers can leverage advances in technology to create successful customer-centric business strategies.
Book details
ISBN
9781118835807
Publisher
John Wiley & Sons Inc
Published year
2014
Language
Norwegian Bokmål
Original title
Connected CRM : Implementing a Data-Driven, Customer-Centric Business Strategy
Format
Paperback
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