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It's Not Just PR : Public Relations in Society

Paperback • 2013 • English

It's Not Just PR : Public Relations in Society

By W. Timothy. Coombs

0 Ratings • 0.0 of 5

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About the book

In the second edition of their award-winning book, W. Timothy Coombs and Sherry J. Holladay provide a broad and thorough look at the field of public relations in the world today and assess its positive and negative impact on society's values, knowledge, and perceptions. Uses a range of global, contemporary examples, from multi-national corporations through to the non-profit sectorUpdated to include discussion of new issues, such as the role and limitations of social media; the emergence of Issue...Show more

Book details

ISBN

9781118554005

Publisher

Hoboken : Wiley

Published year

2013

Language

English

Original title

It's Not Just PR : Public Relations in Society

Format

Paperback

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