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Foundations of Marketing

Paperback • 2002 • English

Foundations of Marketing

By David Jobber, John Fahy

0 Ratings • 0.0 of 5

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About the book

This text begins by introducing basic concepts from the ground up, such as the marketing environment, customer behaviour and segmentation and positioning.

Business studies: general
Business ethics and social responsibility
Sales and marketing

Book details

ISBN

9780077098667

Publisher

McGraw-Hill

Published year

2002

Language

English

Original title

Foundations of Marketing

Format

Paperback

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