The social marketplace for new and used books.

Get started

Learn to sell
Learn to buy
Buy textbooks
Sign up
Buy a giftcard
For the authors

Support

Help
Track a shipment
Terms of use
Privacy policy
Cookies policy

Company

About us
Work with us
Give feedback
Categories

Contact us

Fast delivery with

Safe payments by

Visa
Mastercard
Vipps
Klarna

© 2026 Bookis AS

English

  1. Home
  5. Sales and marketing
  1. Home
  3. Genres
  7. Sales and marketing
Hospitality Marketing

Paperback • 2016 • 1. edition

Hospitality Marketing

By David Bowie, Francis Buttle, Maureen Brookes, Anastasia Mariussen

0 Ratings • 0.0 of 5

‌
‌
‌
‌
‌
‌
‌
‌
‌
‌
‌
‌
‌
‌
‌
‌
‌

About the book

This introductory textbook shows you how to apply the principles of marketing within the hospitality industry. Written specifically for students taking marketing modules within a hospitality course, it contains examples and case studies that show how ideas and concepts can be successfully applied to a real-life work situation. It emphasizes topical issues such as sustainable marketing, corporate social responsibility and relationship marketing. It also describes the impact that the internet has ...Show more

Sales and marketing

Book details

ISBN

9781138927483

Publisher

Taylor & Francis Ltd

Published year

2016

Language

Edition

1

Original title

Hospitality Marketing

Format

Paperback

Shippping and returns

Shipping

Used books are shipped by the seller. Expected delivery after package is sent is 2-4 days.

Returns

Contact the seller after delivery.

Reviews · 0

0 Ratings • 0.0 of 5

You might also like

Introduction to Hospitality, Global Edition

Introduction to Hospitality, Global Edition

John R. Walker

Marketing Management

Marketing Management

Philip Kotler

Business-to-business marketing

Business-to-business marketing

Helen McGrath, Ross Brennan, Louise Canning

Foundations of Marketing

Foundations of Marketing

John Fahy

Hospitality Revenue Management

Hospitality Revenue Management

Peter Szende

Global Marketing

Global Marketing

Svend Hollensen

Introduction to Hospitality

Introduction to Hospitality

John Walker

Marketing

Marketing

University of Leicester) Baines Paul (Professor of Political Marketing

Kotler: Marketing Management_p4

Kotler: Marketing Management_p4

Phil T. Kotler

Digital Marketing

Digital Marketing

Annmarie Hanlon

Tourism Management

Tourism Management

UK) Page Stephen J. (University of Hertfordshire

Marketing Concepts & Strategies

Marketing Concepts & Strategies

UK) Simkin Lyndon (Oxford Brookes University

Strategic Management for Hospitality and Tourism

Strategic Management for Hospitality and Tourism

USA) Okumus Fevzi (University of Central Florida

Social Media Marketing

Social Media Marketing

Stephan Dahl

Marketing and Managing Tourism Destinations

Marketing and Managing Tourism Destinations

USA) Morrison Alastair M. (Purdue University

Consumer Behaviour in Tourism

Consumer Behaviour in Tourism

UK) Horner Susan (University of Plymouth

Marketing Theory

Marketing Theory

Mastering Hospitality Management Modern Competencies and Approaches to Successful Hospitality Management

Mastering Hospitality Management Modern Competencies and Approaches to Successful Hospitality Management

Søren Brøns-Poulsen

Social Media in Travel, Tourism and Hospitality

Social Media in Travel, Tourism and Hospitality

Evangelos Christou

Understanding Digital Marketing

Understanding Digital Marketing

Damian Ryan

Marketing Ethics & Society

Marketing Ethics & Society

Marketing for hospitaliy and tourism

Marketing for hospitaliy and tourism

Philip R Kotler

Marketing Communications A European Perspective

Marketing Communications A European Perspective

Patrick de Pelsmacker

Current research in hospitality and tourism

Current research in hospitality and tourism

Trude Furunes

Revenue Management for Hospitality and Touris…

Revenue Management for Hospitality and Touris…

Goodfellow Publishers

Marketing in travel and tourism

Marketing in travel and tourism

Victor T

Hospitality Strategic Management Concepts and Cases

Hospitality Strategic Management Concepts and Cases

Cathy A. Enz

International Marketing

International Marketing

Ghauri

Principles and practice of marketing

Principles and practice of marketing

David Jobber

Direct and Interactive Marketing

Direct and Interactive Marketing

Sargeant, Adrian

Principles of Marketing

Principles of Marketing

Frances Brassington

Marketing for hospitality and tourism

Marketing for hospitality and tourism

Bowen, John