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Paperback • 2016 • 1. edition
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About the book
Social media is fundamentally changing the way travellers and tourists search, find, read and trust, as well as collaboratively produce information about tourism suppliers and tourism destinations. Presenting cutting-edge theory, research and case studies investigating Web 2.0 applications and tools that transform the role and behaviour of the new generation of travellers, this book also examines the ways in which tourism organisations reengineer and implement their business models and operation...Show more
Book details
ISBN
9781138247598
Publisher
Taylor & Francis Ltd
Published year
2016
Language
Edition
1
Original title
Social Media in Travel, Tourism and Hospitality
Format
Paperback
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