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Marketing and Managing Tourism Destinations

Hardcover • 2018 • 1. edition

Marketing and Managing Tourism Destinations

By USA) Morrison Alastair M. (Purdue University

4 Ratings • 5.0 of 5

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About the book

Marketing and Managing Tourism Destinations is a comprehensive and integrated introductory textbook covering both destination marketing and destination management in one volume. It focuses on how destination management is planned, implemented and evaluated as well as the management and operations of destination management organizations (DMOs), how they conduct business, major opportunities, challenges and issues they face to compete for the global leisure and business travel markets.This second ...Show more

Sales and marketing management

Book details

ISBN

9781138897281

Publisher

Taylor & Francis Ltd

Published year

2018

Language

Edition

1

Original title

Marketing and Managing Tourism Destinations

Format

Hardcover

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Other versions

Marketing and Managing Tourism Destinations

Marketing and Managing Tourism Destinations

Paperback · 2018

Reviews · 0

4 Ratings • 5.0 of 5

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