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Digital marketing strategy, implementation and practice

Paperback • 2019 • English

Digital marketing strategy, implementation and practice

By Dave Chaffey, Fiona Ellis-Chadwick

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About the book

Digital Marketing provides the most comprehensive guide to all aspects of using the Internet, digital media and marketing technology to achieve the goals of integrated multichannel marketing. This streamlined edition provides comprehensive, practical guidance on how companies can get the most out of digital media and technology to meet their marketing goals. Digital Marketing links marketing theory with practical business experience through case studies from cutting edge companies such as ASO...Show more

Book details

Published year

2019

Language

English

Original title

Digital marketing strategy, implementation and practice

Format

Paperback

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