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About the book
Find out how Samsung grew from a small food export company to become the manufacturer of so many of the must-have gadgets in just 50 years. This title looks at:* Some of the brightest business minds behind Samsung's meteoric rise* How the company consistently stays at the cutting edge of technological innovation* The marketing and PR strategies that have built Samsung into the powerful brand it is todayFrom Samsung's battle with Sony to what the future could hold for the tech company, this is a ...Show more
Book details
ISBN
9780750292665
Publisher
Hachette Children's Group
Published year
2016
Language
Edition
1
Original title
Big Brands: Samsung
Format
Paperback
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