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The Public Relations Strategic Toolkit

Paperback • 2017 • 1. edition

The Public Relations Strategic Toolkit

By Alison Theaker, Heather Yaxley

0 Ratings • 0.0 of 5

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About the book

The Public Relations Strategic Toolkit presents guidance to instruct and educate students and professionals of public relations and corporate communications. Alison Theaker and Heather Yaxley cover every aspect of critical practice, including definitions of public relations, key theoretical concepts and both original and established methodological approaches. Case studies and interviews are featured to provide real-world context and advice for professional development. The new edition is fully r...Show more

Communication studies

Book details

ISBN

9781138678675

Publisher

Taylor & Francis Ltd

Published year

2017

Language

Edition

1

Original title

The Public Relations Strategic Toolkit

Format

Paperback

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