Building reputational capital

Political Public Relations

Jesper Strömbäck

The Social CEO

Damian Corbet

Strategic Brand Management A European Perspec…

Kevin J. Delaney

Corporate communication

Peggy Simcic Brønn

Grey

Center for Creative Leadership (CCL)

Branding

Michael Johnson

X

Brian Solis

Psychological capital and beyond

Avolio, Bruce

Emarketing excellence

Dave Chaffey

Leadership

Peter G. Northouse

The most beautiful business on earth

Rolf Kipp

Strategic leadership in the public services

Paul Joyce

How to Create a Portfolio & Get Hired

Fig Taylor

Reputation Management

Sabrina Helm

The new rules of marketing and PR

David Meerman

Personal Clout Seven Strong Habits of the World's Best Communicators

Jesper Klit

Corporate Responsibility

Michael Blowfield

The SAGE Handbook of Public Relations

Key concepts in public relations

Franklin B et al

Strategic Brand Management

Kevin J. Delaney

Psychological Capital

Fred Luthans

Leadership Brands

Dave Ulrich og Norm Smallwood

Leadership : theory and practice

Peter Guy Northouse

Living The Brand - How to transform every member of your organization into a brand champion

Nicholas Ind

Corporate social reaponsibility

Andrew Dorac-Kakabadse

Strategic planning for public relations

Smith R D

Corporate Communication- A Stategic Approach to Building Reputation

Peggy Simcic Brønn and Roberta Wiig Berg

Customer Equity Management

Roland Ahlstrand

Teams that succeed

Harvard Business

Fame & Fortune

Charles J.

Public Relations

Dan Lattimore

CEO Capital

Gaines-Ross, Leslie

Positioning: The battle for your mind

Al Ries,

The attention economy : understanding the new currency of business

Thomas H. Davenport

Positioning

Al Ries

Built to last

James Collins

Effective Public Relations

Cutlip, Scott M.; Center, Allen H.; Broo

Suverent lederskap

Tom Peters

Building Strong Brands

David A. Aaker