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Marketing High Technology

Pocket • 2012 • Engelsk

Marketing High Technology

Av William H. Davidow

0 vurderinger • 0.0 av 5

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Om boken

Marketing is civilized warfare. And as high-tech products become increasingly standardized—practically identical, from the customer's point of view—it is marketing that spells life or death for new devices or entire firms. In a book that is as fascinating as it is pragmatic, William H. Davidow, a legend in Silicon Valley, where he was described as "the driving force behind the micro processor explosion," tells how to fight the marketing battle in the intensely competitive world of high-tech comp...Vis mer

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Entreprenørskap

Om boken

ISBN

9781451697582

Forlag

Free Press

Publiseringsår

2012

Språk

Engelsk

Originaltittel

Marketing High Technology

Format

Pocket

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Brukte bøker sendes av selgeren. Forventet leveringstid etter pakken er sendt er 2-4 dager.

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0 vurderinger • 0.0 av 5

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