International Management: Cross-Boundary Challenges

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What is an international business organization? What are the management challenges that students and managers meet in an international arena? <br> <p>Based on almost ten years of teaching successful MBA modules in Europe, this much-needed single text provides a thorough, case-based approach to international management at all levels: the multi-national; the global; and the transnational. Combined with new European-based case examples, the theoretical coverage of the book introduces the student to...Vis mer