The Advertising Concept Book

The Psychology of Advertising

Bob Michaël Fennis

Hey Whipple, Squeeze This The Classic Guide to Creating Great Advertising

Luke Sullivan

Global Marketing & Advertising

Marieke de Mooij

Principles of Integrated Marketing Communications

Lawrence Ang

Marketing Made Simple A Step-By-Step StoryBrand for Any Business

Donald Miller

Global Marketing & Advertising Understanding Cultural Paradoxes

Marieke K. de Mooij

Hidden Persuasion 33 Psychological Influences Techniques in Advertising

Marc Andrews

Persuasive Copywriting

Andy Maslen

Design Thinking for Visual Communication

Gavin Ambrose

D&AD. The Copy Book

The Art of the Click

Glenn Fisher

Hegarty on Advertising

John Hegarty

Loose Leaf for Advertising and Promotion

Michael Belch

Creative Arts Marketing

Brian Whitehead

The New Rules of Marketing and PR

David Meerman Scott

Digital Branding

Daniel Rowles

Advertising by Design

Robin Landa

Strategic Advertising Management

Larry Percy

The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mob

Hegarty on Creativity: There are No Rules

John Hegarty

Inbound Marketing : Attract, Engage, and Delight Customers Online

Brian. Halligan

Do It! Marketing

David Newman

Confessions of an Advertising Man

David Ogilvy

An A-Z of Visual Ideas How to Solve Any Creative Brief

John Ingledew

Deciphering Advertising, Art and Architecture New Persuasion Techniques for Sophisticated Consumers

Graham Cairns

Cashvertising How to Use More Than 100 Secrets of Ad-agency Psychology to Make Big Money Selling Anything to Anyone

Drew Eric Whitman

Advertising For Dummies

Gary Dahl

The Adweek Copywriting Handbook The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters

Joseph Sugarman

The Copywriter's Handbook

Robert W. Bly

The golden age of advertising

Jim Heimann

Social Communication in Advertising Consumption in the Mediated Marketplace

William Leiss

Advertising Outdoors Watch This Space!

David Bernstein

The Brand Gap How to Bridge the Distance Between Business Strategy and Design

Marty Neumeier

A Technique for Producing Ideas

James Young

Creative Advertising

Mario Pricken

Positioning the battle for your mind

International Congress of Actuaries

Secret Formulas of the Wizard of Ads

Roy H. Williams

The Wizard of Ads Turning Words Into Magic and Dreamers Into Millionaires

Roy H. Williams

Principles and Practice of Marketing

David Jobber