The Copywriter's Handbook

Hey Whipple, Squeeze This The Classic Guide to Creating Great Advertising

Luke Sullivan

Everybody Writes Your New and Improved Go-To Guide to Creating Ridiculously Good Content

Ann Handley

The Mixing Engineer's Handbook

Bobby Owsinski

Influence: the psychology of persuasion

Robert B. Cialdini, PH.D.

The Art and Business of Online Writing How to Beat the Game of Capturing and Keeping Attention

Nicolas Cole

Understanding Digital Marketing A Complete Guide to Engaging Customers and Implementing Successful Digital Campaigns

Damian Ryan

Persuasive Copywriting

Andy Maslen

Copywriting Secrets How Everyone Can Use the Power of Words to Get More Clicks, Sales, and Profits...No Matter What You Sell Or Who You Sell It To!

Jim Edwards

Persuasive Copywriting Includes COPYWRITING

Luigi Padovesi

D&AD. The Copy Book

Copywriting Made Simple

Tom Albrighton

The Art of the Click

Glenn Fisher

Write to sell

Andy maslen

The New Rules of Marketing and PR

David Meerman Scott

How to Write Copy That Sells The Step-By-Step System for More Sales, to More Customers, More Often

Ray Edwards

The Advertising Concept Book

Pete Barry

Advertising by Design

Robin Landa

Hey, Whipple, Squeeze This

Luke Sullivan

The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mob

Writing & speaking for business

"William H.

Everybody Writes

Ann Handley

Inbound Marketing : Attract, Engage, and Delight Customers Online

Brian. Halligan

Do It! Marketing

David Newman

The Social Media Bible : Tactics, Tools, and Strategies for Business Success

Lon. Safko

Content Rules: How to create killer blogs, podcasts, videos, ebooks, webinars (and more) that engage customers and ignite your business

Ann Handley

Creativity Now

Jurgen Wolff

Confessions of an Advertising Man

David Ogilvy

Flawless Consulting: A Guide to Getting Your Expertise Used

Peter Block

Wally Olins: The Brand Handbook

Wally Olins

Cashvertising How to Use More Than 100 Secrets of Ad-agency Psychology to Make Big Money Selling Anything to Anyone

Drew Eric Whitman

Writing Tools

Roy Peter Clark

The Adweek Copywriting Handbook The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters

Joseph Sugarman

How to Master the Art of Selling

Tom Hopkins

A Technique for Producing Ideas

James Young

Secret Formulas of the Wizard of Ads

Roy H. Williams

Flawless Consulting

Peter Block

The Wizard of Ads Turning Words Into Magic and Dreamers Into Millionaires

Roy H. Williams

The Business Writer`s Handbook. Fourth Revised Editiom.

Walter E.

Om reklame

David Ogilvy