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The Adweek Copywriting Handbook The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters

Pocket • 2006 • Engelsk • 1. utgave

The Adweek Copywriting Handbook The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters

Av Joseph Sugarman

0 vurderinger • 0.0 av 5

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Om boken

Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.

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Om boken

ISBN

9780470051245

Forlag

John Wiley & Sons

Publiseringsår

2006

Språk

Engelsk

Utgave

1

Originaltittel

The Adweek Copywriting Handbook The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters

Format

Pocket

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