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The golden age of advertising

Innbundet • 2005 • Engelsk, Flerspråklig, Fransk, Spansk, Tysk • 1. utgave

The golden age of advertising: the 60s

Av Jim Heimann

En del av serien The golden age of advertising

0 vurderinger • 0.0 av 5

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Om boken

Emerging from the so-called "creative revolution", a new method called the Big idea changed American advertising in the 60s. Going from lengthy texts to witty, snappy headlines and eye-catching images, the aim was to build strong recognition so that the public would demand and desire the product being sold to them - the Big idea in a nutshell. The collection of advertisements in this book reflect this development. Includes index.

Sosial- og kulturhistorie

Om boken

ISBN

9783822848012

Forlag

Taschen

Publiseringsår

2005

Språk

EngelskFlerspråkligFranskSpanskTysk

Utgave

1

Originaltittel

The golden age of advertising

Format

Innbundet

Frakt og retur

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The golden age of advertising

The golden age of advertising

Innbundet · 2005

Omtaler · 0

0 vurderinger • 0.0 av 5

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