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Innbundet • 2019 • Engelsk • 2. utgave
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Om boken
The revolutionary guide that challenged businesses around the world to stop selling to their buyers and start answering their questions to get results; revised and updated to address new technology, trends, the continuous evolution of the digital consumer, and much more In today’s digital age, the traditional sales funnel—marketing at the top, sales in the middle, customer service at the bottom—is no longer effective. To be successful, businesses must obsess over the questions, concerns, and pro...Vis mer
Om boken
ISBN
9781119610144
Forlag
John Wiley & Sons
Publiseringsår
2019
Språk
Engelsk
Utgave
2
Originaltittel
They Ask, You Answer A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer
Format
Innbundet
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