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Norsk

Review of Marketing Research

Pocket • 2013 • Engelsk

Review of Marketing Research

Av Naresh K. Malhotra

0 vurderinger • 0.0 av 5

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Om boken

Edited by Naresh K. Malhotra, this volume of Review of Marketing Research delivers a high powered range of articles from leading researchers and universities. The issue provides insights of interest to marketers throughout the discipline. Topics covered include a critical review on consumer experience and experimental marketing, designing and pricing digital content products/ services and nation equity. Authors include senior Chaired professors from such prestigious institutions as Wharton and C...Vis mer

Om boken

ISBN

9781781907603

Forlag

Bradford : Emerald Group Publishing Limited

Publiseringsår

2013

Språk

Engelsk

Originaltittel

Review of Marketing Research

Format

Pocket

Frakt og retur

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Omtaler · 0

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