Om boken
Informal yet academically rigorous in style, this fun textbook focuses on examples of international consumer behaviour in action, and provides open access online resources to encourage student engagement and understanding.The book strikes a balance between sociological and psychological aspects of consumer behavior and features coverage of social media, digital consumption and up to date marketing practice.New to this edition:Fully updated cases and global examples of consumer behaviour in indus...Vis mer
Om boken
ISBN
9781526450012
Forlag
SAGE Publications Ltd
Publiseringsår
2019
Språk
Utgave
1
Originaltittel
Consumer Behaviour
Format
Frakt og retur
Frakt
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Consumer Behaviour
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