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Services Marketing: People, Technology, Strategy (Eighth Edition)

Pocket • 2016 • 1. utgave

Services Marketing: People, Technology, Strategy (Eighth Edition)

Av Jochen Wirtz, Christopher H. Lovelock

0 vurderinger • 0.0 av 5

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Om boken

Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples.This textbook takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. Featuring cases and examples from all over the world...Vis mer

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Om boken

ISBN

9781944659011

Forlag

World Scientific Publishing Co Inc (USA)

Publiseringsår

2016

Språk

Utgave

1

Originaltittel

Services Marketing: People, Technology, Strategy (Eighth Edition)

Format

Pocket

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Services Marketing: People, Technology, Strategy (Eighth Edition)

Services Marketing: People, Technology, Strategy (Eighth Edition)

Innbundet · 2016

Omtaler · 0

0 vurderinger • 0.0 av 5

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