Pocket • 2005

Understanding Audiences

Name: Understanding Audiences
SKU: 9780761963455
Price: 69.0 NOK
Availability: InStock
ISBN: 9780761963455

Av Andy Ruddock

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Om boken

The history of audience research tells us that the relationship between the media and viewers, readers and listeners is complex and requires multiple methods of analysis. In Understanding Audiences, Andy Ruddock introduces students to the range of quantitative and qualitative methods and invites his readers to consider the merits of both. Understanding Audiences: demonstrates how - practically - to investigate media power; places audience research - from early mass communication models to cultur...Vis mer

Om boken

ISBN

9780761963455

Publiseringsår

2005

Språk

Originaltittel

Understanding Audiences

Format

Pocket

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