International Marketing

Innbundet • 2018 • 1. utgave

International Marketing

Av Daniel W. Baack, Barbara Czarnecka, Donald E. Baack

0 vurderinger • 0.0 av 5

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Om boken

Now in its second edition, International Marketing continues to provide its trademark integrated approach that explores marketing concepts in depth within a truly international context.The authors discuss five key factors that impact any international marketing venture - culture, language, political/legal systems, economic systems, and technological differences - in relation to the core marketing concepts of markets, products, pricing, distribution (place), and promotion.The book also covers sus...Vis mer

Internasjonal næringsvirksomhet

Om boken

ISBN

9781506389219

Forlag

SAGE Publications Inc

Publiseringsår

2018

Språk

Utgave

1

Originaltittel

International Marketing

Format

Innbundet

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International Marketing

Pocket · 2018

Omtaler · 0

0 vurderinger • 0.0 av 5

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